Now Android users can easily help charities around the world by donating directly through the Google Play Store. The charities will receive 100% of the donations.
Google typically collects a 30% fee from in-app purchases made through the Google Play Store but it is waived off for donations. The service will be available in many countries with all proceeds going directly to the nonprofit organizations.
“In celebration of the holiday giving season, you can make charitable donations to inspiring nonprofits from the Google Play Store,” Maxim Mai, Google Play’s business developer manager, wrote in the post. “If you’re in the U.S., Canada, Mexico, Germany, Great Britain, France, Spain, Italy, Taiwan, and Indonesia, you’ll see this update over the next few days.”
Apple started similar service two years ago, in 2016, to allow charities to process donations inside apps. Before that, users often having to use a phone browser or text message to give money.
Google is now offering Android phone owners the same option for ten charities it has partnered up with, including the American Red Cross, Doctors Without Borders, Girls Who Code, the International Rescue Committee, and the World Wildlife Fund.
Head to play.google.com/donate on your Android phone, and choose any organization to learn more and donate to support its work. Google said that it won’t take any cut from the payments, so 100 percent of your donations will go to the charity of your choice.
We’re inspired by the many ways that the Play community shares resources, support each other and creates positive change. We hope this update offers a way to help other communities outside of our own in need,” said Mai.
For now, Google Play donations are available in the U.S., Canada, Mexico, Germany, Great Britain, France, Spain, Italy, Taiwan, and Indonesia.