How about picking up literally any remotely usable waste material and making the world’s softest running or casual shoes out of it? Well, Tim Brown from New Zealand did that! After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way.