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Dhruvika writes on sustainable practices in various sectors for BuzzOnEarth. Get in touch with her at dhruvika@buzzonearth.com. Sometimes she reads her emails too.

Recently HP announced its commitment to boost its sustainability practices at HP Reinvent, the company’s largest global partner event. HP unveiled its vision to engage in a forest positive future, support carbon neutrality and bring the circular economy into its model and deliver the company’s most environmentally sustainable product portfolio.

“We are redefining the power of print to create a positive, lasting change for the planet, its people and our communities. HP’s commitment to sustainability guides how we do business and drives the way our printers are designed, made and used,” explains Enrique Lores, President of HP Inc.’s Imaging & Printing business. “Today at HP Reinvent, we took one step further by pledging to lead the industry in making every page you print sustainable.”

Forest Positive Future

HP pledges to make its entire portfolio forest positive by extending beyond its forest positive consumer printers. The company is also on the track for its 2020 paper-based product packaging zero deforestation goal.  In addition, 100% of HP-branded paper sold in North America is certified by the Forest Stewardship Council®, ensuring transparency and responsible forest management.

Carbon Neutrality

HP’s EcoSmart LaserJet printer and EcoSmart black toner are energy efficient product that supports carbon neutral printing. They have a lower melting temperature which reduces the energy requirement of printers. HP is also offering partnerships with customers through HP’s Managed Print Services (MSPs) offerings.

Circular Economy

HP has reinvented its printer suite to include closed-loop recycled plastics, with HP ENVY and Tango printers consisting of 30% closed-loop recycled plastics. As of today, the company has sourced more than 550,000 pounds of ocean-bound plastic for use in our products – the equivalent of more than 12 million plastic bottles that might otherwise have washed into the ocean and waterways.

Today, HP stands as one of the sustainable brands in the corporate world. The company is constantly innovating and transforming the printing industry and making it sustainable and more efficient. The brand is also spreading awareness and promoting sustainability to its consumers.

 

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