Ideally, everyone needs to be energy efficient and follow sustainable living. But, just like anything else in this universe, nothing is ideal really. Idealism is just a theoretical concept which one can strive towards. To achieve it, well that is not going to be a reality anytime soon.
So, while we keep talking about sustainability in general and in some cases, talk about all those startups who are working towards sustainability, we thought about mixing the two ideas together. We thought, of a scenario where sustainability or sustainable practices could come to the advantage of the usual cash strapped startups.
And what did we get by doing that? Well, this blog is the result. Read on to know what all it contains.
Lower Operating Costs
We put this first because we know the criticality to save on funds and put them to better use. Switching to alternative renewable sources of energy such as solar power in specific could be of great essence. For that matter, you can also choose to select your electricity provider basis whether they draw their energy from a hydropower plant or a coal-based thermal power plant. This latter choice might not be available always, but Solar will be, especially for tropical nations.
And yes, we do not expect you to completely rely on solar power but a lot of things such as powering your projector or providing for the random daily utilities, allowing for the daylight saving, etc. could be the things the firms could rely on the solar power for.
Enhanced Brand Image
Consumers these days are becoming socially aware. They might not be doing a lot themselves but are quick to shun any brand which isn’t eco-friendly or gets involved in the exploitation of any kind. A corollary to this could be in the kind of good publicity that sustainable policies could get you- more so if you are in B2C space. It is quite common these days to have people paying way extra for things which come with tags such as reusable or eco-friendly packaging, or vegan-friendly, etc.
So, while all these things can fit in well with your PR strategy and get you a lot of recall offline, they will in the long term help you sell more and better too
Enjoy Tax Credits
The Government has been betting high on special allowances and tax benefits for the firms which opt for sustainable, more energy-efficient methods of working. Yours could be the one startup reaping out the benefits too
Your efficiency will go up-Automatically
See, sustainability is a way of life. It is not just something you implement in a domain. A major aspect of being sustainable is about being efficient and using the available resources judiciously to get the best of the results. So, while you will strive for sustainability otherwise, you will see that such efficient handling and careful consideration will become obvious for all the sales and operational decisions that you take.
Sometimes it is just about being Responsible
Yes, while we did mention a lot of benefits which maintaining a sustainable approach could have for you, yet we feel that sometimes some good deeds should be done just because we are responsible, not just for ourselves but to the generations that are to come. Sometimes, a sustainable way of living is just a way to be thankful for the planet, to the ecosystem that lets us thrive.
Imagine how tough life would be in a 12 monkeyish situation or if we were living somewhere in a Mad Max- Fury Roadesque scenario. We need to understand that if our ancestors had been as reckless, we could not have lived enough to enjoy the fruits of today. Probably, we have the same responsibility towards the generations to come as well.